Better Housing Co.
A 501(c)(3) housing charity · Madison, Wisconsin

Rent that never
goes up.

We buy apartment buildings with cash, rent them below market, and never raise a resident's rent. A Bitcoin treasury does the job that rent increases do everywhere else.

DonationsBuildingsBelow-market rentBitcoin treasuryMore buildings
The problem

Why rent goes up everywhere else.

Rents rise for a few compounding reasons: the supply of money, the supply of housing, and the way buildings are financed. Madison has all three working against renters. Our model removes or absorbs each one.

A typical building
The money supply

The dollar supply has grown about 7% a year since 1960. Every cost in a building is priced in dollars, and every year the dollars buy less.

Housing scarcity

Dane County underbuilt by roughly 13,000 homes while adding about 65,000 people. Renters bid against each other for what exists.

Debt and investors

Interest is the largest cost in the building, and the owners need a return on top. Rent pays for both.

So Madison rents rose 56% over the last ten years.
A Better Housing building
A Bitcoin treasury

Bitcoin's supply is fixed at 21 million. No one can print more of it, so the treasury holds its purchasing power while the dollar loses its.

No debt, no investors

The nonprofit buys the building with cash and owns it outright. Nobody takes interest or profit out of the rent.

Rent frozen by policy

We set rent below market and never raise it on a resident. The treasury, not your renewal letter, absorbs rising costs.

So your rent stays where it started, for as long as you stay.
The model

How a donation becomes permanent housing.

The full mechanism →
01
Donate

Supporters give Bitcoin or dollars. Every gift is tax-deductible.

02
Acquire

The charity buys an apartment building outright, in cash. No mortgage.

03
House

Residents pay below-market rent, in dollars or Bitcoin. It never goes up.

04
Save

Rent left after running the building is saved into a Bitcoin treasury.

05
Repeat

The treasury compounds until it can buy the next building.

The model in numbers
100%
cash acquisitions

Every building is owned outright from day one.

0
mortgages, ever

No interest expense, no lender, no foreclosure risk.

15–20%
below market rent

For households at or below 80% of area median income.

0%
tax on treasury gains

A 501(c)(3) pays no capital gains when it sells Bitcoin.

Why Bitcoin

Built like an endowment.

Most housing charities spend every dollar they raise, then go raise more. The money never compounds, so the mission never scales.

We run like a university endowment. Every building is backed by a reserve, and the reserve is held in Bitcoin, an asset with a fixed supply that no one can print more of. When property taxes, insurance, and repair costs rise, the treasury covers the increase. In every other building, that job belongs to your rent.

When a treasury outgrows what its building needs, we sell a portion, tax-free as a public charity, and buy the next building. Each new building starts the cycle again.

Ten years in Madison

What $100 became.

Held in BitcoinSpent on Madison rentBitcoin $79,000
$5k$10k$15k$20k20162021now$21,900 at the $126k top$13,728$156
What $100 became, by year
YearHeld in Bitcoin (dollars)Spent on Madison rent (dollars)
2016100100
2017817104
20181222105
20191673109
20202030113
20218196119
20223484130
20234508143
202410248147
202518809153
202613728156

Madison rent per Zillow's rent index, up 56% over the ten years. Bitcoin's August price each year, from $575 in 2016 to $79,000 today. At the October 2025 all-time high of $126,198, the same $100 was worth $21,900.

Priced in Bitcoin

The same house, in Bitcoin.

Typical Madison home, in BTCBitcoin $79,000
100200300400 ₿20162021now421 ₿5.5 ₿
Typical Madison home priced in Bitcoin, by year
YearHome price in Bitcoin (BTC)
2016421
201755
201839
201929
202026
20217
202219
202315
20247
20254
20265

Zillow's typical Madison home value divided by Bitcoin's price: 421 Bitcoin in 2016, 5.5 today. The Bitcoin that bought one house then buys about 77 houses now.

Building One

The first building will be in Madison.

We are raising the purchase price of our first apartment building. It will be bought in cash, rented below market, and its residents will never see a rent increase. Every donation moves the closing date closer.